Posts

New game plans as more countries become competitive in sports diplomacy

When it comes to the economics of cricket, India is in the box seat

Why sport and physical recreation is more than a fringe player in Australia

China's Guangzhou Evergrande are being hailed as Asia’s first football ‘superclub’

Chinese football and future power: not simply in the sport to play the game

How the AFC Asian Cup demonstrates the potential for sports diplomacy

US survey findings: Companies that sponsor outperform those that don't

EPL's Reds hoping to spark Liverpool-mania amongst the young Chinese middle-class

South Asian giants plan football promotion series for their expatriates in England

Liverpool earns nearly half of its revenue from outside of the UK

European club tours of Asia continue to target region's football revenues (and bargain players)

Dalian confirms $77 million sponsorship to stabilise Chinese league and grassroots football

ProEvents chief recalls challenge of diverting Manchester United from Jakarta to KL

Malaysia's Genting new shirt sponsor for EPL's Aston Villa

Manchester United tops Asian marketing gains with EPL trophy tour to Orient

Perth Glory FC tells fans what it costs to run an A-League franchise

Malaysia's EPL obsession attracts three teams over 8 days

Cardiff City FC spurns UK sponsors to promote national spirit of Malaysia