The Union of European Football Associations has launched a Chinese-language version of uefa.com. The website is produced by UEFA Media Technologies in partnership with Sina.com, the biggest portal on the Chinese market. UEFA claims the move brings top European football closer to Chinese football fans not only in China, but also around the globe, and addresses the growing demand and popularity of football in Asia. Together with English, French, German, Spanish, Italian, Portuguese, Russian, Japanese and Korean languages, Chinese Mandarin is the tenth language available on to European service and reports on key UEFA competitions such as the UEFA Champions League, UEFA Cup and UEFA EURO 2008, as well as exclusive pay-per-view video highlights.
“This is a major step forward in our efforts to bring the passion of European football to the football fans around the world. With SINA, we have found a partner that can help us bring our vision of the world’s biggest game to the world’s biggest audience," Alexandre Fourtoy, CEO of UEFA Media Technologies SA, said. The site can be accessed at cn.uefa.com
“This is a major step forward in our efforts to bring the passion of European football to the football fans around the world. With SINA, we have found a partner that can help us bring our vision of the world’s biggest game to the world’s biggest audience," Alexandre Fourtoy, CEO of UEFA Media Technologies SA, said. The site can be accessed at cn.uefa.com