FIFA has awarded the broadcasting rights in Korea for all FIFA competitions from 2007 to 2014, including the two FIFA World Cups in 2010 and 2014, to broadcasting group SBS International. The agreement comprises all main audiovisual rights over both free and pay TV, as well as radio and mobile platforms. Furthermore, SBS International is committed to ensuring widespread access across the Korean peninsula. This is the first deal resulting from FIFA’s appointment of Singapore-based Football Media Services as its sales representative for key Asian markets. The broadcast package also includes the FIFA U-17 World Cup, which is being staged in South Korea next year from 18 August to 9 September.
See also: Dentsu and Infront launch FIFA broadcast rights JV (17 Oct)