English Premier League club Manchester United expects to secure a world-record shirt sponsorship deal in excess of £15 million a year before the end of the season. It will replace the £9 million-a-year contract cancelled two years early by communications company Vodafone last November.
Electronics company Sony and the UAE-based Etihad Airways are rumoured to have been in talks with United, according to the UK's Daily Telegraph. Real Madrid (£14 million a year with Siemens), Bayern Munich (£12 million - T.com) and Chelsea (£10 million - Samsung) currently leave United trailing in their wake in the shirt sponsorship league.
"But United are confident the market has moved on since it signed the Vodafone deal," Sports Business reported.
Electronics company Sony and the UAE-based Etihad Airways are rumoured to have been in talks with United, according to the UK's Daily Telegraph. Real Madrid (£14 million a year with Siemens), Bayern Munich (£12 million - T.com) and Chelsea (£10 million - Samsung) currently leave United trailing in their wake in the shirt sponsorship league.
"But United are confident the market has moved on since it signed the Vodafone deal," Sports Business reported.