Two Way TV Australia has signed a deal with Hong Kong-based free-to-air broadcaster, Asia Television and TV production company, International Football Marketing, to enable interactivity on the latter's pre-game soccer panel series, "Kick Off Hot Talk."
TWTV Australia will use the Simcast SMS-to-TV technology to enable interactive competitions, voting and chat on the program, starting with the latter's UEFA Cup pre-match show (23 episodes running through to 17 May 2006). Viewers will be able to compete to win cash and other prizes, including a grand prize at the end of the series, consisting of a trip to London and tickets to major soccer games.
The cost for viewers to participate will be HK$2.00 per message in Hong Kong and RMB1 per message in mainland China. TWTV Australia says that the show's producers anticipate that 3-6% of its audience will use the new interactive TV service: ATV claims that the show attracts approximately 600,000 viewers in Hong Kong and 4 million in the neighboring mainland China province of Guangdong.
Net proceeds from the service (after carrier costs) will be shared equally between ATV, TWTV Australia and the show's producer: TWTV Australia estimates that its share could total anywhere between A$170,000 and A$430,000. The company claims to be in negotiations with "numerous" other broadcasters in Asia that are interested in using its technologies to roll out ITV services.
TWTV Australia will use the Simcast SMS-to-TV technology to enable interactive competitions, voting and chat on the program, starting with the latter's UEFA Cup pre-match show (23 episodes running through to 17 May 2006). Viewers will be able to compete to win cash and other prizes, including a grand prize at the end of the series, consisting of a trip to London and tickets to major soccer games.
The cost for viewers to participate will be HK$2.00 per message in Hong Kong and RMB1 per message in mainland China. TWTV Australia says that the show's producers anticipate that 3-6% of its audience will use the new interactive TV service: ATV claims that the show attracts approximately 600,000 viewers in Hong Kong and 4 million in the neighboring mainland China province of Guangdong.
Net proceeds from the service (after carrier costs) will be shared equally between ATV, TWTV Australia and the show's producer: TWTV Australia estimates that its share could total anywhere between A$170,000 and A$430,000. The company claims to be in negotiations with "numerous" other broadcasters in Asia that are interested in using its technologies to roll out ITV services.